This week The Alliance, Scotland’s Health and Social Care Partnership, have launched their Coronavirus ‘4 Things’ Narrative campaign. The campaign aims to reinforce why there is still a need for continued protective behaviours against the backdrop of the vaccine rollout and will run until 14th March, on TV, radio, digital, social and press channels.
The Narrative campaign introduces the importance of four key interventions needed in order to suppress the virus:
- Get vaccinated
- Follow health protection measures (FACTS)
- If you have symptoms self-isolate immediately and book a test
- Follow restrictions including travel advice (here and overseas)
A new end line to support this message has been introduced: Until we’ve all been vaccinated, protecting all of us, takes all of us.
This campaign will run alongside the new FACTS, Outbreak Levels and Test & Protect campaigns which will be running in March, and together these campaigns will work together to outline the key interventions that will help to protect us all.
You can see the TV advert with BSL below.
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